Unlike older media, the Internet provides an immediate and accurate feedback loop. This feedback loop enables efficient measurement and analysis of results. This in turn allows for continuous fine-tuning of an online marketing campaign. You don't have to make high cost decisions at the outset of an online marketing campaign to which you are irrevocably committed. Rather, Internet marketing allows us to use the exquisite feedback loop provided by the Internet to adapt your campaign to observed results. This is one of most profound ways that marketing on the Internet differs from previous media - with the possible exception of direct marketing, which provides an efficient, but lengthy, feedback loop.
How do I Implement Electronic Marketing for my Company?
Internet Marketing Plan
The Internet Marketing Plan is a marketing strategic plan organizing all Internet efforts for maximum effectiveness. It presents you with marketing and communication objectives and a strategy for reaching them. This plan dovetails with your' overall marketing and communication efforts. Measurable objectives (such as 70% awareness, 150,000 leads, or 45% increase in sales) provide an easy base for evaluation of the plan's success.
Internet Marketing Plan Components
Web Site Development
Your company's site is the base of all Internet marketing and communication efforts. It is your store, toll-free support, headquarters, and press center - all in one. It is also your company's face on the Internet.
Dot-Dot.Com Web Solutions produces your site to play in concert with your conventional efforts. Your brand and corporate image will be promoted to an Internet audience exceeding 70 million and doubling every 12 months.
Web Site Promotion
Search Engine Registration
Research has shown that 81% of Web surfers find sites through search engines and directories. Proper registration is a mundane, but important component of online promotions. Listing your Web site accurately with the most important directory, search engine, mall and yellow pages sites is basic and necessary. You need to make your information available to those seeking what you are offering.
To begin the registration process, an expert registration specialist helps you develop a list of effective keywords and a compelling descriptive statement. Your registration information is then individually submitted to the five hundred most important search engine and directories. All major search engine registrations are completed manually.
Search Engine Optimization
The Problem: Your Web Site is Hard to Find
Even though your site is listed with the major search engines, it is becoming increasingly difficult for users of those search engines to find it. With hundreds of thousands (or millions) of Web sites in each search engine index, a keyword search on a common word may produce a list with thousands of URL's that are listed over dozens of pages. And most viewers will click only on those listed on the first two or three pages.
This can be particularly frustrating if you have a well-established brand. To search using your brand name as the keyword and to have listings to your site buried under other irrelevant, or even negative, listings (competitors, for example) is less than optimum.
