Search Engine Registration and Optimization Plans
 

Overview

Search engine and directory optimization has great importance in cost-effectively generating new prospects. These plans enable a prospect, unaware of your company, to locate your company by searching on those phrases core to your business.

A couple of years ago, registering a Web site with a few search engines and directories was 90% of the work of online promotion. The site would then appear in a category with three or four similar sites. A prospect would easily find your Web site and visit.

Today, with the vast expansion of the Web, a site is now more like to show up alongside hundreds of listings in a directory and among thousands, or even millions, of results on a search engine query.

Georgia Tech's Tenth WWW Survey finds 84.8 percent of Web visitors find new Web sites through search engines. Additionally, search engines rank among the top-trafficked Web sites on the Web.

A focused and concerted effort, with knowledge of each search engine's unique methodology, is needed today to generate top placements in search engines and directories. This effort realizes significant improvements in placements, resulting in more prospects finding your Web site.

These plans provide that focus and effort.

Search Engine Optimization Plans
There are two search engine optimization plans from which to choose: Site Promotion 300 and No Holds Barred Site Promotion. These plans can be mixed and matched to best meet your search engine optimization needs. For example, you can choose the initial Site Promotion 300 Plan and the monthly No Holds Barred Site Promotion Plan.

Sample reports can be viewed at
http://www.seoptimization.com/clients/lttm

Small Business Search Engine Optimization Plan
Plan Components
Optimize your Web site for seven keywords or key phases.
Create META tags for the Web site based on search engines and directories results. Provide for your inclusion in Web pages.
Submit the site to all of the following:

• Google
• Yahoo
• MSN
• AOL
• AltaVista
• HotBot
• AskJeeves
• Fast AlltheWeb
• Open Directory
• Lycos
• Teoma

Provide a list of all search engines and directories in which the site has been registered.
Perform weekly maintenance and re-submission of the site to all major search engines and directories where the site has not achieved at least a top twenty listing for any selected key phrase.
Provide monthly Web-published reports on search engine and directory status, including a summary report, a detailed report, and alert report, and a trend report.

No Holds Barred Site Promotion Plan
This approach is the more aggressive approach for promoting your site and adds the benefit of targeting and research. In this option, we will do everything in the Site Promotion 300 option, plus the following:
Optimize your Web site for eight additional keywords or key phases.
Research competitors, particularly those with higher search engine placements. Review all relevant key words, descriptions, and essential phrases used in their Web sites, incorporating all appropriate information in the META tags.
Format keywords, title, and description to insure your Web site attracts your target market.
Add or modify optimized META tags to all pages on the Web site and upload pages with all additions or changes, or if you prefer, provide copies of these pages for you to upload.
Monitor your placement in the search engines at least twice weekly
Re-submit all pages of your site to major search engines and directories where the site has not achieved at least a top twenty listing for a key phrase.
Provide twice-monthly reports on search engine and directory positions published to the Web. These reports include a summary report, a detailed report, an alert report, and a trend report.