Search Engines Placement Results

"There are a lot of ways to market on the net. But step # 1, and the basis for practically every marketing program, starts with getting listed in the major search engines. For a lot of sites, search engines may be the best traffic generator there is. At LeMaze we get about 60 - 70% of our traffic from search engines.

Search engines permeate the net. If you don't get in to the major search engines you're automatically excluded from a number of other directories. Try this. Go to Search.com and do a search and you're actually using Infoseek. Try AOL NetFind and you're using Excite. Now try GoTo.com; also Excite, LookSmart; Alta Vista.

So if your marketing plan doesn't include getting into the search engines, and getting well placed in the search engines, I suggest you rethink your game plan. Unless, of course, you're really not interested in traffic."

- Len Canning, LeMaze, "Internet Day," August 6, 1998

Search Engines and Directories placement has great importance in generating new prospects. These plans enable a Web prospect, unaware of your company, to locate the company by searching on those phrases core to your business.

A couple of years ago, registering a Web site with a few Search Engines and Directories was 90% of the work of online promotion. The site would then appear in a category next to three or four other similar sites, and visitors would pour in.

With the vast expansion of the Web, a site is now more like to show up alongside dozens or even hundreds of listings in a directory and among thousands or even millions of results on a search engine query.

Many Internet prospects still begin their entrance into cyberspace using search engines and directories. Consequently, search engines generally rank among the top-trafficked Web sites on the Web. They are growing more powerful and show no sign of going away soon.

It is our opinion a focused and concerted effort is needed to generate top placements in search engines and directories. This effort realizes significant improvements in placements, resulting in more Web users finding the site, finding the services for which he/she is seeking. By increased visits to the site, an organization will generate new prospects and leads, resulting in increased sales. It is our opinion this tactic is key to a positive ROI for Web sites.

And we have had excellent results implementing this tactic. This short PowerPoint presentation will demonstrate the before and after results of one of our customers after six months. The implementation of this program not only significantly increased the number of Web site visitors; it also significantly increased the number of sales from Web site leads by 16%. Begin viewing the presentation.

If you would like to explore implementing a similar program for you, contact us for site promotion plans and pricing information.

Click here to start